Actually, no one will answer this question for you, but before you choose your answer, checkout these benefits: which you could be missing for not owning a website.
Some 20 years ago in Nigeria, we had to go to the market to look for whatever we want to buy. But today, due to the internet, and the mobile Smart phone, more than 80% of buyers search online for the products which they wants to buy before they go to market: if they’d go at all.
Therefore, if a business has growth in its agenda, it should recognize and seize the opportunity created by the internet, by being live online.
Although there are many ways to make your business live online, like: joining social media or forums, yet; owning a website gives your business a more official look and creates a sense of seriousness in the mind of your potential customers. This at least is an enough reason why you need a functional website for your business.
Did you notice the word functional?
That word is very very important while choosing a web designer or developer for your website. Yes, there are lots of websites out there, and lots of designers too. The ones you choose should not be based on the price, but on the functionality. Well, that’s another topic after you find out your business needs a functional website.
Sincerely, if your business is online, you are actually expanding your business. With a very good website, your chances of connecting with new customers are unlimited, because: everyone is searching online, and they are all potential customers. Each day, billions of people turn out to the internet for solutions, for answers and for directions on how to solve their needs. And now, you have an important business, the type that have a very crucial problem to solve for it’s customers, yet, you’ve not gotten a website? The fact is this: you are missing a lot. You need a website. How do you think new customers are going to discover your business in a world where everyone checks the internet before checking any other place?
A serious minded business person understands that: marketing is the lifeblood of every business. And, he will agree with me on how expensive it is to run a TV, or Radio advertisement, talk more of printed advertisements. You may testify the cost effectiveness of running advertisements, if you have ever invested on those type of advertisements.
The good news:
Owning a website is far less expensive than advertising on the Radio, TV, or Prints. Moreover, it gives you more control over how many people who knows your business exists. These people could be from any part of the world. That is why, the more useful information you can upload on your website, the more people you are likely to connect. And these people can visit your website at anytime: whether your business is open or not.
Once your business is online, you are removing a very big barrier for your customers. In fact, you are creating a very closer relationship with them. They can easily reach out to you via your website, to drop feedback, to check for new products or to get very important information. All these, enables you to better understand your customers, and to better improve your businesses.
Like seriously, it is good to know that the internet connects the globe. And getting your own website connects your business to the global village. And for a business like yours, it means an increase in sales. Do you doubt this? Get a functional website and testify.
Apart from all these facts, do you know you can make extra money with your website? I mean: extra money in the form of passive income. Owning a website creates a very big source of passive income for you. Do you know how? Let me give you a little idea of what I mean. If you create a functional website for your business, you can make extra income by simply helping other businesses to create awareness of their own business. Your website, gives you the opportunity to become more of, or just like a radio or TV station out there.
But, there is a big difference, especially in the type of income between you and the TV stations or radio stations. You will not be the one to actively create the awareness for those businesses to pay you. Instead of that, your website creates the awareness for them and the money goes into your purse. That’s what they call: passive income. And this is just an extra benefit of owning a website, apart from the original fact of re-packaging your business and connecting more customers.
Are you still confused whether your business needs a website? Well, remember all you read above. The choice is always yours, though the trends around the world and how business is being revolutionized continues to prove the importance and benefits of owning a functional website.
Tell me, what’s holding you back? Is it a blogging site that you need or a functional website? Or are you afraid of the cost of owning a functional website? Well, I got you covered. Me and my colleagues have a special interest in helping individuals, small or medium businesses and organisations to create their own functional websites. We can create your website from scratch or build your website using GPL CMS. Whichever method you prefer, all that matters is the functionality which is the big deal.
In summary: Here are 9 Benefits of owning a website.
- It’s useful for advertising your business
- It’s less expensive than other forms of advertising
- It helps business owners to better understand their business
- It packages your business by setting it aside of other similar businesses
- It connects you with more clients and customers
- It makes your business more accessible
- It grows your business by expanding your customer limit
- It connects your business to the global village: internet
- It creates a source of passive income for you